Direct Marketing means bringing your product, service or brand in front of the eyes of your target audience and hopefully turning them into clients. It is also a tool to strengthen the bond with your existing clients. Whilst there are many forms of Direct Marketing, most of it nowadays happens online.
Common forms of direct marketing include:
For example, subscribers to teen magazines might be presented with Facebook ads for acne medication which, based on their age, they are likely to need.
Or with an interest in horses might all receive an email promotion offering special pricing on horse gear.
Current residents of San Jose’ might receive a flyer announcing the arrival of a new supermarket to their area. Conversely, people in Cartago would not.
While some marketing techniques aim to increase awareness or to educate markets about a company’s products or services, direct marketing’s sole goal is to persuade the recipient to take action. While getting a sale is the ultimate goal, some customers will not be ready to buy on-the-spot. But they might:
Why is it successful?
Unlike mass advertising, which is presented to everyone, direct marketing is presented only to people who are suspected to have an interest or need in your company’s product, based on information gathered about them.
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