Social media plays an integral part in the business landscape. With 3.2 billion people using social media around the world, it’s safe to say that it has turned into a global standard.
Social Media management is the process of creating, scheduling, analyzing content posted on social media platforms, like Facebook, Instagram, Twitter and many others.
Some may see that there is no need for a social media strategy definition. Surely it’s obvious what it is!
Recently the marriage of SEO and social media has dazzled marketers with the consequential rise in content marketing. As a result the opportunities to use social media more strategically have taken second place or been lost.
There are three compelling reasons for using social media:
- Marketing – understanding customers, developing brand awareness and fit to customer acquisition.
- Employee Engagement – developing company culture, improving internal collaboration and recruiting talent.
- Collaboration – creating social spaces to collaborate with partners, suppliers and customers